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Site builders such as Shopify are designed to make the process of setting up an online Shop as simple as possible.

When it comes to making the ‘path to purchase’ easy for customers, the first thing you need to do is to make sure your products are set up on a page with checkout functionality. Make sure your Facebook and Instagram Accounts are connected (properly!).Have a clear ‘shop’ section on your website with landing pages for each product.‍ Here are 5 ways to ensure your online users are experiencing a seamless flow from social media to website to checkout (and beyond!).

‍ Having a succinct, no-thinking-required user path to purchase is a sure-fire way to keep your customers coming back.Īnd the best part is, Meta (Facebook+Instagram) and most shopping platform web builders ( Shopify, Webflow, WordPress and more) have introduced systems to make the flow between socials and web platforms pretty seamless after some small set-up requirements.